Your Secret Weapon - Doorway Pages!

Doorway pages are Web pages designed for only one reason: Getting a high search engine placement on a particular search engine for a specific keyword or keyword phrase.

Think of it  as running a pizza restaurant. Many people will visit your restaurant, but they will not all want the same type of pizza. Search engines work in a very similar  way. They do not always like the same pages. 

Sometimes you will find your Web page high ranked in one search engine, but  still nowhere to be found in another. Then it's time to make some doorway pages  specifically tailored toward the taste of that particular search engine.

 If the search engine robot read the information on your doorway pages and  like the "taste" of what it read, your Web site will be rewarded with a better  search engine position.

Spamming and Doorway Pages

In the past, doorway pages had no real content. Doorways were usually made up  by just a few keywords, a picture and a link (or meta tag redirect) to the main  Web site. Often people used doorway page generator software to create hundreds of doorways automatically, and submit them all. Occasionally you can still find such doorways left behind in some search engines.

Is doorway page creation like that really an effective search engine optimization strategy?

Some people claim that such doorway pages still do work for them.  Nevertheless, search engines will not continue to take on board thousands of single page, low quality doorway pages with no unique content. Those who  constantly are spamming the search engines  with useless doorways are hurting not only the search engines and the search  engine users, but also themselves. Notice this statement regarding doorway pages from AltaVista:

"Attempts to fill AltaVista's index with misleading or promotional pages lower the value of the index for everyone. We do not allow URL submissions from  customers who spam the index and will exclude all such pages from the index."

So, don't get tempted to use doorway pages without unique content and of no  real value to your visitors. As time goes by, more and more search engines will stop indexing such doorway pages and begin banning sites that are caught using  them.

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