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Singapore-SaudiArabian-sign

 

 

Singapore, Saudi Arabian strengthen ties

 

AviationRecord.com
20 Jun 2008

 

Saudi Arabian Airlines Executive Vice President Marketing Abdul Aziz AlHazmi and Singapore Airlines Executive Vice President Marketing & the Regions Huang Cheng Eng signed the MOU at a ceremony held in Singapore yesterday.



SINGAPORE: Saudi Arabian Airlines and Singapore Airlines have signed a Memorandum of Understanding for marketing cooperation, establishing the framework for a long-term relationship primarily focused on developing routes between the Kingdom of Saudi Arabia and Singapore.

The non-binding MOU will foster a closer relationship between the two carriers. It outlines the areas in which the two parties will cooperate, to seek new business opportunities, improve airline efficiency, and ultimately deliver an enhanced customer experience. These areas include:

Marketing cooperation (e.g. through-checks) for seamless travel
Code-share arrangements
Schedule coordination, aimed at improving connections for customers travelling beyond
Frequent flyer programme cooperation
Cargo facilitation

The MOU excludes cooperation in setting individual ticket fares or cargo rates, or any other activity not exempted under applicable competition laws.

Both Saudi Arabian Airlines and Singapore Airlines also agreed to work together, where possible, to support their respective civil aviation authorities in the further liberalisation of the Kingdom of Saudi Arabia-Singapore Air Service Agreement, opening up more opportunities for the two airlines to build on the demand for air travel between, and beyond Saudi Arabia and Singapore.

Abdul Aziz AlHazmi, executive VP marketing of Saudi Arabian Airlines said the signing served to blend the strengths of the two carriers for enhanced benefits for both companies, as well as added value for the travelling experience of both airlines' clientele.

Through this MOU, we look forward to building a long-term cooperative relationship with Saudi Arabian Airlines. We will harness each carriers respective network, unique identity and culture. We believe that this will be mutually beneficial for both airlines, and more importantly, our customers, said Singapore Airlines executive VP marketing & the regions, Huang Cheng Eng.

http://www.aviationrecord.com/search-results.aspx?articleType=ArticleView&articleId=648

 

 

 

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