Singapore, Saudi Arabian
20 Jun 2008
Saudi Arabian Airlines’
Executive Vice President Marketing Abdul Aziz AlHazmi and Singapore Airlines’
Executive Vice President Marketing & the Regions Huang Cheng Eng signed the
MOU at a ceremony held in Singapore yesterday.
SINGAPORE: Saudi Arabian Airlines and Singapore Airlines have signed a
Memorandum of Understanding for marketing cooperation, establishing the
framework for a long-term relationship primarily focused on developing routes
between the Kingdom of Saudi Arabia and Singapore.
The non-binding MOU will foster a closer relationship between the two carriers.
It outlines the areas in which the two parties will cooperate, to seek new
business opportunities, improve airline efficiency, and ultimately deliver an
enhanced customer experience. These areas include:
Marketing cooperation (e.g. through-checks) for seamless travel
Schedule coordination, aimed at improving connections for customers travelling
Frequent flyer programme cooperation
The MOU excludes cooperation in setting individual ticket fares or cargo rates,
or any other activity not exempted under applicable competition laws.
Both Saudi Arabian Airlines and Singapore Airlines also agreed to work together,
where possible, to support their respective civil aviation authorities in the
further liberalisation of the Kingdom of Saudi Arabia-Singapore Air Service
Agreement, opening up more opportunities for the two airlines to build on the
demand for air travel between, and beyond Saudi Arabia and Singapore.
Abdul Aziz AlHazmi, executive VP marketing of Saudi Arabian Airlines said the
signing served to blend the strengths of the two carriers for enhanced benefits
for both companies, as well as added value for the travelling experience of both
“Through this MOU, we look forward to building a long-term cooperative
relationship with Saudi Arabian Airlines. We will harness each carrier’s
respective network, unique identity and culture. We believe that this will be
mutually beneficial for both airlines, and more importantly, our customers,”
said Singapore Airlines’ executive VP marketing & the regions, Huang Cheng